Soil Health and Data Transparency Webinar
By Certified Origins
July 3, 2026
Read in Spanish here
3 MIN READ
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As global buyers demand unprecedented transparency, international retailers are raising the bar, requiring food suppliers to provide increasingly detailed data on carbon footprints and responsible sourcing practices.
To address these tightening commercial expectations and Italy’s looming soil crisis (where ISPRA projects 32% of agricultural land will be degraded by 2030), Certified Origins convened a panel of multi-disciplinary experts to explore how regenerative agriculture can drive both supply chain resilience and farm profitability.
The panel discussion, titled “Agricultural Resilience and Carbon Farming: Practicality and Profitability,” was moderated by Marta Sas, Sustainability Manager at Certified Origins, and featured insights from Ivano Assenza (Regenalia), Luca Brenna (Tersan Puglia), and Francesco Musardo (Radica).
The experts highlighted how regenerative practices, biofertilizers, and EU-certified carbon credits can restore depleted soil, meet strict new transparency demands, and turn environmental stewardship into a profitable asset for producers.
Regarding soil health, Tersan Puglia presented findings from a year-long pilot program in an olive grove in Puglia. Following a single season of biofertilizer application, soil biological activity increased by 80%. This improvement enables soil to absorb nutrients more effectively, resist diseases, and produce fruit with superior nutritional and flavor profiles, ultimately boosting agricultural performance and meeting the rigorous sourcing metrics required by global buyers.
On the topic of carbon farming, Regenalia explained how regenerative practices produce verified carbon credits under the EU Carbon Removal Framework. This system allows farmers to quantify the CO2 sequestered in their soil and sell these certified credits to organizations looking to offset their environmental impact.
This circular model is already in operation: an olive oil cooperative in Puglia, Italy, processes mill waste into biofertilizer, returns it to the land, and certifies the resulting carbon sequestration as tradable credits, creating a fully traceable, “closed-loop” process from origin to market.
“By bridging the gap between ecological restoration and financial viability, this model proves that the future of sustainable agriculture is already here, and it is profitable,” said Marta Sas, Sustainability Specialist at Certified Origins.
The full webinar session is available for viewing in Spanish here.
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